「奶油好捏」解压玩具品牌设计
杭州/概念设计师/2年前/607浏览
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「奶油好捏」解压玩具品牌设计
项目PROJECT | 奶油好捏
解压玩具
时间TIME | 2024.2.1
品牌设计BRAND DESIGN | Yoyo不要酱
欢迎来到「奶油好捏」,这是一家以真实食物为外形的解压类挤压玩具。是品牌设计中较为少应用到的玩具类产品。品牌设计以「名称」作为设计重点,突出膨胀、解压、可爱、无负担的设计理念,配合奶油色系,构建「无负担」的视觉宣传语言,并辅助「挤压的白胖子」Ip形象传达品牌的轻松、有趣和好捏的效果。
Welcome to "Cream Easy to Squeeze", a stress relieving squeezing toy that takes real food as its appearance. It is a toy product that is less commonly used in brand design. The brand design focuses on "name" as the design focus, highlighting the design concept of expansion, decompression, cuteness, and no burden. Combined with cream color scheme, it constructs a visual promotional language of "no burden" and assists in conveying the brand's relaxed, interesting, and easy to pinch effect through the "squeezed white fat man" IP image.
整个品牌以「奶油好捏」进行了多物料设计。品牌以「亲人」、「年轻」、「奶油系」这三个方向进行设计,以此扩大品牌对于这种新兴产品对于年轻人群的受众和吸引力。
The entire brand has been designed with multiple materials to make it easy to knead cream. The brand is designed in three directions: "family", "youth", and "cream style", in order to expand the brand's audience and appeal to young people for this emerging product.
未经允许禁止转载,禁止二改和商用,已申请版权保护
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