「圆仔吞吞」中式餐饮品牌设计
杭州/概念设计师/2年前/2986浏览
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「圆仔吞吞」中式餐饮品牌设计
项目PROJECT | 圆仔捏捏
中式餐饮品牌
时间TIME | 2024.1.25
品牌设计BRAND DESIGN | Yoyo不要酱
欢迎来到「圆仔吞吞」,这是一家以云吞为产品,主打年轻化的中式餐饮品牌。该品牌希望凸显「满满诚意」的理念,并用轻松、有趣的方式进行宣传。
Welcome to "Roundie Dumplings," a Chinese dining brand that specializes in youth-oriented cuisine with dumplings as its flagship product. The brand aims to highlight the concept of "heartfelt sincerity" and promotes itself in a relaxed and entertaining manner.
整个品牌以「圆仔」IP为核心,进行了多物料设计。品牌以「圆滚滚」、「情绪」、「品类」这三个方向进行设计,构建了统一的视觉语言,旨在传达品牌的满满、有趣和亲近的效果。
The entire brand is centered around the "Roundie" intellectual property (IP) and has undergone diverse material designs. The brand focuses on three aspects: "Round and Plump," "Emotion," and "Category" to create a unified visual language. The goal is to convey a brand image that is abundant, fun, and approachable.
未经允许禁止转载,禁止二改和商用,已申请版权保护
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