2024年中国·东盟人文交流年logo设计提案

2024中国-东盟人文交流年本着热烈交流、智慧碰撞为目标设计主体标识。标识形似一个悦动的人，表示一种积极的生活态度，通过活动和交流来增强身体健康和心理幸福感。标识中蕴含的“文”字，笔划交织在一起，代表了交流的感觉，象征着幸福、繁荣和成功。 另外给人云朵的轻盈、和谐的感觉、也预期大会顺利举行。颜色运用红到黄的渐变表示庆祝、热情、感恩等情感，是一种积极向上的象征，鼓舞人们保持乐观并激发积极性，以及社会团结合作等积极价值观。 The main logo of the 2024 China ASEAN Cultural Exchange Year is designed with the goal of warm exchange and intelligent collision. The logo resembles a cheerful person, indicating a positive attitude towards life, enhancing physical health and psychological well-being through activities and communication. The character "wen" contained in the logo, with intertwined strokes, represents the feeling of communication and symbolizes happiness, prosperity, and success. In addition, it gives people a light and harmonious feeling of clouds, and it is expected that the conference will be held smoothly. The color gradient from red to yellow is used to express emotions such as celebration, enthusiasm, and gratitude, which is a positive symbol that encourages people to maintain optimism and stimulate positivity, as well as positive values such as social unity and cooperation.