垃圾袋包装升级设计

一个小小的垃圾袋我们能怎么做包装的市场策划与视觉表现？通过消费者分析，竞品研究后，我们认为；千篇一律的快消品工业化包装，只是解决了商品的流通与阵列问题。这是工业品时代的产品包装，而当下，商品选择过剩，消费者在消费一件商品时，除了最基本的功能需求外，她们更在意消费一件商品所带给她们的情绪价值，这也是兴趣电商兴起的一大原因。

基于以上几点，我们对该品牌进行了全方位的设计升级，让品牌与商品脱离最基础的功能化竞争，直接赋予了产品和包装情绪价值，通过包装去讲一个励志故事，与消费者产生情感共鸣，并且与竞品拉开了差异。同时简洁的设计也让品牌更具品质感。

How can we design packaging for a small garbage bag? Through consumer analysis and competitor research, we believe that:; The uniform industrial packaging of fast-moving consumer goods only solves the problem of circulation and array of goods. This is the product packaging of the industrial era, and currently, there is an excess of product selection. When consumers consume a product, in addition to the most basic functional needs, they are more concerned about the emotional value that consuming a product brings them. This is also a major reason for the rise of interest e-commerce.

Based on the above points, we have carried out a comprehensive design upgrade for the brand, separating it from the most basic functional competition with the product, directly endowing the product and packaging with emotional value, and differentiating it from competitors. At the same time, the concise design also enhances the brand's sense of quality.