podo美妆蛋品牌包装设计

podo美妆蛋品牌包装设计

podo makeup sponge brand packaging design

podo美妆蛋倡导用天然海绵，以自然的超弹力海绵轻拍皮肤带来自然服帖的妆容。我们将podo的英文字型进行拆解，文字中的圆形进行有节奏感的伸缩处理，与产品高弹力进行趣味性的呼应；在包装上我们强调自然与服帖感受，用边缘模糊与渐变表达舒适性，正反两面的美妆蛋图形延伸部分做了纯白色处理，强调“podo拍过的部分都是无痕的肌肤”的产品概念。

The podo makeup sponge advocates the use of natural sponges, using the natural super-elastic sponge to gently pat the skin to create a natural and compliant makeup. We disassembled the English font of podo, and the circles in the text were expanded and contracted rhythmically, echoing the high elasticity of the product in an interesting way;On the packaging, we emphasize the natural and comfortable feeling, using blurred edges and gradients to express comfort.The extended parts of the makeup sponge pattern on the front and back are treated in pure white, emphasizing the product concept that "the part patted by the podo will be traceless on the skin."

DA：XXD DESIGN｜ AD：徐育青、肖琪媛 ｜ D：徐育青、肖琪媛 ｜ C：PODOPODO Co., Ltd