QingXiaoZhi/青小栀—轻食品牌

项目丨PROJECT

青小栀/轻食品牌

品牌设计 | BRAND DESIGN：Zx

动效设计 | DYNAMIC DESIGN：Zx

三维设计 | 3D DESIGN：Zx

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随着健康理念的兴起,市场相关的代餐轻食市场逐渐发展,代餐轻食市场产品主要有低脂肪、低卡路里、低糖、低油、营养均衡、饱腹感强，快速补充能量等特点。

作为餐饮的一种形态“轻食”本身并不是指一种特定的食物,也不是指食材分量“轻”食材烹饪方式“轻”而是轻在“卡路里”能让食用者摄取营养的同时,吃的无负担、无压力、更健康“青小栀”体现的是人们对于食物健康、营养、绿色、低卡、的追求,是对健康养生的重视,也是为爱美之人提供健康瘦身的渠道之一。

With the rise of health concepts, the market related substitute light food market is gradually developing. The substitute light food market products mainly have characteristics such as low fat, low calorie, low sugar, low oil, balanced nutrition, strong satiety, and quick energy supplementation

As a form of catering, "light food" itself does not refer to a specific type of food, nor does it refer to "light" ingredients. Cooking methods are "light", but rather light. While "calories" can allow diners to consume nutrients, "Qingxiaozhi" reflects people's pursuit of healthy, nutritious, green, and low calorie food, and emphasizes health and wellness, It is also one of the channels to provide healthy weight loss for people who love beauty.