Bonpet X 蹦宠猫砂 C位出道丨趣味猫砂系列包装设计

蹦宠(Bonpet)是一个有人宠情感纽带的宠物品牌,命名是以本人家里养的兔子“蹦蹦”作为品牌命名,希望更多宠物主也能和毛茸茸的TA们相伴一生。

这次是三款宠物猫砂产品，延续了主粮的紫、黄撞色，与简约白作为包装色彩主基调。同时延续趣味、年轻化的风格为核心出发点，以简笔画的搞怪猫咪形象为主要视觉，以贴合年轻化审美，旨在展现“轻松诙谐”与“温和放松”的感受，进一步拉进了宠物爱好者们的距离。

Bonpet is a pet brand that has emotional connections with pets. It is named after the rabbit "Bonpet" that one keeps at home, hoping that more pet owners can also spend their lives with furry pets.

This time, there are three pet cat litter products, which continue the purple and yellow contrasting colors of the main food, and use simple white as the main packaging color tone. At the same time, continuing a fun and youthful style as the core starting point, with a simple and quirky cat image as the main visual appeal, in line with a youthful aesthetic, aiming to showcase the feelings of "lightness and humor" and "gentle relaxation", further bringing pet enthusiasts closer.

品牌设计/品牌规划/包装设计/三维渲染

Designer：荒誕想象实验室/桐原亮司的幽灵（原创设计）