les(s) Collection - 品牌视觉识别系统

米兰/产品设计师/2年前/1297浏览

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les(s) 系列是我们针对现代生活方式的简约而现代的家具和照明系列。我们为此系列的各个接触点设计了一个完整的视觉识别系统，从标志、印刷材料、展览应用到线上平台。我们构建这个视觉系统也是为了让大家更了解此系列的设计美学，并且透过动画及视觉效过介绍设计的特点跟使用情景。

les(s) collection is our minimal and contemporary furniture and lighting collection for the modern lifestyle. We design a visual identity system for all the touch points, from the logo, printing materials, and exhibition applications, to all the digital platforms. We built this visual system to also empower our beautiful design, and tell a good story.

2023 / Branding, Web design, Exhibition design

Design assistant Gian Luigi Sign

Logotype 标志设计 (01)
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les(s) 意味着无限、无缝、无线，我们想象未来的产品应该以一种安静、无形的方式融合技术，你不会看到它，但会感觉到它。我们相信极简主义设计和les(s)系列的简洁将是回应现代智能生活方式的最佳答案。

les(s) means boundless, seamless, wireless, we imagine the product in the future should merge technology in a quiet, invisible way that you won’t see it, but feel it. We believe in minimalist design and the simplicity of les(s) collection that will be the best answer to respond to the modern smart lifestyle.

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Landing Page 着陆页 (02)
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当我们推出这个 les(s) 系列时，这个登陆页面是我们踏上创新和优雅之旅的地方。通过迷人的插图和互动探索，我们的登陆页面邀请您沉浸在 les(s) 的故事中。探索这个系列，让故事随着每一次点击和滚动而展开。

This landing page is a place where we embark on a journey of innovation and elegance as we unveil this les(s) collection. Through enchanting illustrations and interactive exploration, our landing page invites you to immerse yourself in the tale of les(s). Exploreing this collection and let the story unfold with every click and scroll.

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Product Page 产品页 (03)
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我们针对每个产品动画进行了艺术指导，以在产品页面主视觉上介绍主要产品概念及功能。透过我们对页面layout的优化，访问者就可以通过短滚动轻松找到有关每个主题的信息。

We art-directed each product animation to introduce the main product concepts and features on the main product page visual. Through our optimized page layout, visitors can easily find information about each topic with a short scroll.

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Printing Materials 印刷品设计 (04)
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由于 les(s) 系列具有强烈的视觉识别性，我们设计了一套印刷材料，其中包括明信片、三折小册子、明信片夹和带有浮雕 les(s) 徽标的优雅信封。所有印刷材料视觉上一致、美观、优雅。

Thanks to the strong visual identity of les(s) collection, we design a set of printing materials that included postcards, a tri-fold brochure, a postcard holder, and an elegant envelope that with an embossed les(s) logo. All the printing materials are visually consistent, beautiful, and elegant.

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Exhibition Design 展场设计 (05)
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我们在 2023 年米兰设计周卫星展上推出了 les(s) 系列。我们用视觉识别度身定制了所有细节，帮助我们使这个系列从大厅里的所有人才中脱颖而出。我们设想了如何展示我们的作品，并为有吸引力的参观者和潜在买家制作一个非常简单且令人印象深刻的介绍流程。

We launched les(s) collection in 2023 Milan design week at Salone Satellite. We tailor-made all the details with les(s) visual identity that help us to make this collection stand out from all the talents in the hall. We imagined the way how we will present our works and make a very simple and impressive introduction flow for attractive visitors and potential buyers.

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Design Process 设计过程 (06)
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在我们的设计过程中，我们喜欢制作比例模型来验证概念。这个比例模型帮助我们思考、改进我们的设计，并改进我们在每个场景中的展位布局。最后，我们要感谢所有支持我们并来到我们展位的人们。明年再见。

In our design process, we love to make a scale model for the proof of concept. This scale model helps us think, improve our design, and improve our stand layout in each scenario. In the end, we would like to thank all the people who supported us and came to our booth. See you next year.

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THANKS FOR WATCHING

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声明

原创Works 平面品牌 VI系统延展设计名片设计 kv设计品牌标准字导视图型网页设计 ux/ui 介面设计印刷品设计