Vôcảm coffe/“钝”咖啡品牌全案设计

取名钝，灵感来源“钝感力”一词源于日本作家渡边淳一的发明。按照他的解释。“钝感力”可直译为“迟钝的力量”，即从容面对生活中的挫折和伤痛，坚定地朝着自己的方向前进。借钝为线索，主理人希望每个前来品尝咖啡的客人都能慢下来，认真品尝这一杯。它所带来的不仅仅是功能上的满足，更是一种生活方式和态度，慢下来感受生活。

Named blunt, inspired by the word "blunt force" from the invention of the Japanese writer Junichi Watanabe. Follow his explanation. "Blunt force" can be literally translated as "sluggish power", that is, calmly face the setbacks and pains in life, and firmly move forward in one's own direction. Using bluntness as a clue, the manager hopes that every guest who comes to taste coffee can slow down and taste this cup seriously. What it brings is not only functional satisfaction, but also a way of life and attitude, slow down and feel life.

项目 PROJECT: Vôcảm coffe

服务SERVICE品牌策略/标志设计/产品包装/VI设计

DESIGN DIRECTOR：KKKKKo

BRAND DESIGN：KKKKKo & MIUMIU（策略支持）