牛肉汉堡饼品牌包装设计

▲ SOLUTION
❌ Communicate information efficiently
The function of packaging is ultimately to convey information, and this, layout design is the core of packaging, Angus Beef Burger in the design of the farewell complex modification, will be 100% raw material figures as a product symbol throughout, product attributes and efficacy to the fastest speed to convey to consumers.

❌ 高效传达信息传播
包装的功能最终是为了传达信息，而这其中，版面设计是包装的核心，安格斯牛肉汉堡在设计上告别繁复修饰，将100%原材料数字作为产品符号贯穿始终，产品属性与功效以最快的速度传达给消费者。

❌The layout of Chinese information makes packaging design sustainable.
The layout of the Chinese information allows the traditional culture to add a point for self-confidence and the Chinese characters to add a point of charm to the brand communication. With the cow image photography pictures emphasize the food "fresh activity potential", in the system of consistency and flexibility to find a balance, so that the product packaging design becomes a sustainable process.

❌中文信息的排布 让包装设计成为可持续
中文信息的排布，让传统文化为自信增一分底色，让汉字为品牌传播增一分魅力。配合牛形象摄影图片强调食品“鲜活动势”，在体系的一致性与灵活性中寻找平衡，让产品的包装设计成为一个可持续的过程。

❌Solve the consumer's dyslexia in reading and increase the trust of the product.
Considering consumers' psychology from the design, solving their difficulties in choosing what to read, and increasing their trust in the product are the focuses of our research in this design.

❌解决消费者阅读的选择困难症 增加产品信任感
从设计上考虑消费者心理，解决消费者阅读的选择困难症，增加产品信任感，是我们在这一次设计中所研究的重点。

❌We visualized the product's main practice information through patterned typography, and used line drawing to redraw the icons to enhance recognition and achieve efficient information dissemination.

❌我们通过图案式排版方法，将产品主要做法信息可视化，采用线稿的设计手法，重新绘制图标，强化识别，达成高效的信息传播。

❌At the same time, considering that most consumers have doubts about "what kind of cow produces what kind of beef", we designed the "grain-fed for 150 days" as a small label, like a traceability tag hanging from the cow's ear, to enhance the understanding and trust of the product.

❌同时，考虑到大部分消费者“什么样的牛生产出什么样牛肉“的疑惑，我们将“谷饲150天”设计成小标签，如同追溯标签挂在牛耳朵上提示，加强对商品的了解和信任。

❌Color play to appeal to consumers
We chose a more high-quality way of playing with colors, with a more advanced color scheme. The black and gold color with the glossy film bag conveys a design atmosphere of eating beef in a western restaurant, which is attractive to consumers.

❌色彩的玩法 对消费者具有吸引力
我们在色彩的玩法上选择了更为品质感的方式，颜色搭配更加高级。搭配膜袋光泽的黑金色彩，给人传达一种西餐厅吃牛肉的设计氛围，对消费者具有吸引力。