温州特色名产—鲜鱼饼系列包装设计

设计说明：

温州是东南沿海重要的商贸城市和区域中心城市，来往商贸游客众多，需要有一款具有中国传统文化之美的名特产包装设计来作为温州的城市伴手礼。包装设计主视觉为国潮风格的插画，画面主要展现了温州的山川海景和腾跃的海鱼，体现温州物产的丰饶。

插画勾线均采用烫金工艺尽显华贵，配色大方，送礼甚佳。包装分为三种口味，分别用不同主色进行区分，包装采用鱼饼突出的优点一一鲜，作为卖点，着重体现鱼饼的鲜美，感受大海的鲜味。

Design Specification：

Wenzhou is an important business city and regional central city in the southeast coast, and there are many business tourists, and there is a need to have a famous specialty packaging design with the beauty of Chinese traditional culture as Wenzhou's city hand gift. The main vision of the packaging design is the illustration of the national tide style. The picture mainly shows the seascapes of the mountains and rivers in Wenzhou and the leaping sea fish, reflecting the richness of Wenzhou's products.

Illustration lines are made of gold stamping process to show luxury, generous color, good gifts. Packaging is divided into three flavors, respectively with different main colors to distinguish, packaging with the outstanding advantages of fish cake - fresh, as a selling point, focus on reflecting the delicious fish cake, feel the taste of the sea.