剪映- illustration creative

剪映- illustration creative

插画是品牌识别的关键核心元素，插画直观描述固有信息的同时塑造情感背景，提升产品用户体验，同时使用户更具沉浸感和共鸣，进而达到商业目的。

至此我们利用强风格的插图来丰富视觉内容，丰富和补充插图规范，这里包括一些素材以及颜色的分类使用满足不同业务。

Illustration is a key core element of brand identity, illustration intuitively describes the inherent information at the same time shaping the emotional context, enhance the product user experience, while making the user more immersive and resonance, and thus achieve business purposes.

So far we use strong style illustrations to enrich the visual content, enrich and supplement the illustration specification, here include some materials and the use of color classification to meet different business.

我们制定插图人像规范，囊括人像的不同视角构图，引导解决设计侧同学把控人像透视问题，除外我们也同步更新了不同人群的插图相关规范，包容多元文化。

We have formulated illustration standards for portraits, including different perspectives of portrait composition, to guide the design side of the students to solve the problem of controlling the perspective of portraits, except that we have also synchronized with the update of the illustration standards for different groups of people, to embrace multiculturalism.

插图执行：柴霖霖

创意指导：楠杰（X.N.J 西南角）

Illustration Execution: Linlin Chai

Creative Direction: Nan Jie (X.N.J Southwest Corner)