轻醒咖啡Chinese Coffee丨brand identity

轻醒咖啡本次项目启动的初衷是品牌今年年初做了战略调整，

将往“中国咖啡”的方向去走，在各板块内容强化“熊猫”“竹”等元素，

以此与消费者进行强关联。视觉的发力将着重在包材、产品海报、与互动等，

由于目前整体的品牌包装偏商业化且直白，

所以希望在保持品牌融入中国古典与新潮视觉的美学元素使品牌价值感质感更强。

The original intention of this project is that the brand made strategic adjustments at the beginning of this year,

We will move towards the direction of "Chinese coffee" and strengthen elements such as "pandas" and "bamboo" in various sectors,

To establish a strong connection with consumers. The focus of visual development will be on packaging materials, product posters, and interaction,

Due to the current overall brand packaging being commercialized and straightforward,

So I hope to integrate the aesthetic elements of Chinese classical and trendy visual elements into the brand to enhance its sense of value and texture.

Chinese COFFEE丨2023

CATEGORY丨Branding

SERVICES丨Brand Strategy / Visual Identity

BRAND STRATEGY丨CatchGalaxy

DESIGNER丨CatchGalaxy

特别鸣谢

动效：noSTATUST<小红书>

插画：Rewake Brain<小红书>