中秋觐见.皓月当空｜中秋系列礼盒包装设计

项目｜PROJECT

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2023.07

服务｜SERVICE

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产品包装/标志设计/系列VI

有限灵感

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主案设计：W.

项目背景

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本次项目针对即将到来的中秋，为品牌方制定系列款月饼礼盒。本次的设计方向，我们不想依照常规方式，更希望通过一种新潮，有趣，现代的方式，将产品更好的进行表现。所以在本次的包材选择中，我们将盒型材质选择了银卡，和磨砂PVC材质，整体配色选用了黄色，整体营造出通透感，以制作天空皎月的质感,而元素的设计上，我们使用了几何图形效果进行延展，并在其中选择了渐变虚化的手法，用最简单的手法达到最易懂且有质感的效果。

IFor the upcoming Mid-Autumn Festival, this project will develop a series of mooncake gift boxes for the brand.The design direction of this time, we do not want to follow the conventional way, but hope to better display the product through a new, interesting and modern way.So in this selection of packaging materials, we will choose the box profile quality silver card, and frosted PVC material, the overall color selection of yellow, the overall create a sense of transparency, in order to produce the texture of the sky and the moon, and the design of the elements, we use the geometric effect to extend, and choose a gradual fade method, Use the simplest method to achieve the most understandable and textured effect.