朝气鲜食×杨永爽｜小龙虾品牌包装设计

朝气鲜食 小龙虾品牌包装设计

Vibrant-fresh crayfish brand packaging design

朝气鲜食小龙虾，针对不同口味产品，制定出一套特有的设计规则，超大个龙虾占据超大版面，辅以蒜蓉、洋葱、花椒、小米辣、孜然等主要香料，文字与图案的堆叠呈现多层次口感。代表口味的“蒜、辣、香”以行楷出现，释放出极具视觉冲击力的中文之美，一撇一捺一弯钩，让传统烹饪技艺与现代美味融合，在品尝美食的同时感受千年文化的沉淀，强烈而富有韵味。三种口味带来不同视觉与味觉的盛宴，蒜蓉小龙虾选用热火朝天的黄，十三香小龙虾选用热情饱满的橘，麻辣小龙虾选用热烈鲜艳的红，色彩与味蕾的极致碰撞！

Chaoqi fresh food crawfish, for different flavors of products, developed a set of unique design rules, oversized lobster occupies a large page, supplemented by garlic, onions, peppers, millet chili, cumin and other major spices, text and pattern of the stack presents a multi-layered taste. Representing the taste of "garlic, spicy, fragrant" in block letters, releasing the beauty of the visual impact of the Chinese language, a skimmer, a stroke and a crook, so that the traditional culinary techniques and modern tastes fusion, in the taste of food at the same time to feel the thousand years of cultural precipitation, strong and rich in flavor. Three flavors bring different visual and taste feast, garlic crayfish choose hot yellow, thirteen spice crayfish choose passionate full of orange, spicy crayfish choose warm bright red, the ultimate collision of color and taste buds!

设计团队：洋与爽设计工作室