城市休闲中心品牌形象X弗弗德 | 运动商业中心品牌VI

项目 | TT.CENTER

代理 | 弗弗德

执行 | YANG SHI LEO

TT.CENTER城市综合运动休闲中心，是集运动、休闲、娱乐、商业为一体的新型态商业中心。此套VI设计立足于前卫理念，不拘泥于传统常规设计套路，着力于塑造一组有趣、有记忆点的视觉形象，针对每个不同使用场景设计对应的人物形象，夸张表达方式让人印象深刻，过目不忘。

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CLIENT: TT.CENTER

AGENCY: FUFUDE

ILLUSTRATOR: YANG SHI LEO

TT.CENTER is an urban comprehensive sports and leisure center, a new type of business center integrating sports, leisure, entertainment and commerce. This set of VI design is based on the avant-garde concept, does not adhere to the traditional conventional design routines, and focuses on creating a group of interesting and memorable visual images. The corresponding character images are designed for each different use scene, and the exaggerated expression is impressive and unforgettable.