井伊×杨永爽｜婴儿无小麦面粉品牌包装设计

井伊无小麦面粉品牌包装设计

Jinyi wheat-free flour brand packaging design

「井伊」无小麦面粉,浓浓谷风专为婴儿研发,我们从面粉的原材料汲取灵感,以面团的形状提炼出几何图形——“圆,纹样化的圆形符号更加放大产品纯粹质感,如同正在揉面一般,过筛细腻面粉,烘烤一份来自井伊的蓬松香软。提炼稻粟本色更贴合产品真实感，用柔和色彩描述的醇香品质，大米原味选用温和米色，健康纯净；小米原味选用明亮黄色，温暖自然；烫金纹理激凸处理凸显盒身中心的标签，特种纸结合工艺呈现出立体、纯净的质感，将层层研磨的精心工艺最大化，拥有远看高识别 近看极精致的感受。另外，小黑板板书的设计简化不必要的元素，面粉成分、使用方法和注意事项一目了然，准确传递信息要求，对于新手妈妈而言更加贴心。

Inui" is made without wheat flour and developed for babies with a strong cereal flavor. Inspired by the raw material of flour, we extracted the geometrical figure of "circle" from the shape of dough, and the patterned circular symbols magnify the pure texture of the product, as if you were kneading, sifting fine flour, and baking a portion of fluffy, soft, and delicious from Inui. Iyi's fluffy and soft flavor. Refining the original color of rice and corn is more suitable for the real sense of the product, and the mellow quality is described by soft color, the original flavor of rice chooses mild beige, healthy and pure; the original flavor of millet chooses bright yellow, warm and natural; the hot stamping texture convex processing highlights the label in the center of the box, and the special paper combines with the craft to present a three-dimensional, pure sense of texture, and maximizes the careful craftsmanship of the grinding of the layers, and it has a high recognition from afar, and an extremely exquisite feeling near to the view. In addition, the design of the small blackboard board simplifies unnecessary elements, and the ingredients of flour, usage and precautions can be seen at a glance, accurately conveying the information requirements, which is more considerate for new mothers.

设计团队：洋与爽设计工作室