醉熊酿造-岛屿系列-啤酒包装设计

醉熊是一家位于中国海口市的精酿啤酒品牌，此次是为他们最新推出的“岛屿系列”啤酒进行包装设计。海南省得天独厚的地理位置造就了这个地方是一个度假胜地，人们在阳光沙滩下享受海风带来的放松，同时盛产热带水果、热带植物。包装画面通过拼贴的形式将这些不同的海南特色集中于一个画面中，色彩选用饱和度和明度较高的颜色搭配，传递出品牌中独有的热带阳光和欢快的氛围。这样一种充满活力和具有识别度的包装设计有别于同行业中的其他包装。

Package design for a series of Island Beer that is launched by Drunk Beer Drew, a beer brew brand in Hainan province, China. Hainan is located in the northern of China, feating tropical fruits and plants, sea, beach and it's a wonderful place for vocation. Throughout collage to visualise different features with a palette of saturated colours conveying the brand’s positivity. It is designed as a vibrant and recognisable package that helps to stand out in the category.