熙未-大健康/保健品类-品牌升级+包装SKU视觉框架升级

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站酷首发·非请勿转

- SISWISH 熙未- 逐光生长·由身入心

熙未升级前是一个专注于减脂领域的代餐类品牌，熙未现今由原本的 单一减脂类 ，变为 综合大健康类目 。

所以本次升级主要是由两个设计目的：

其一是因为客群与品类的迭代，导致原有的视觉系统不足以支撑新的品牌路线。

其二是因为升级前矩阵类产品包装各异，缺少统一的设计语言，因此整体看起来较为凌乱，没有辨识度。

通过前期的调研与结构，我们对于新图标的塑造，延续了曾经的品牌核心理念“逐光生长，由身向心”，同时在保证图标最大可识别的前提下，将光的概念植入图标中进行浅层的表达，同时在视觉体系中，运用光的折射效果，进行深层表达。

从而在框架层面统一品牌的视觉体系。

另一方面，对于矩阵类产品部分，我们主要是通过以视觉框架为基本点，塑造四个不可变更量，保证产品的统一性；

同时增加了一个可变量，来适应不同产品之间因产品主要成分/功效等元素而产生的特异性。

通过4+1的“定量+变量”组合方式，统一SKU规范，从而平衡产品在统一与辨识之间的关系。

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Before the upgrade, SISWISH was a meal replacement brand focusing on the field of fat reduction. Now, SISWISHi has changed from the original single fat reduction category to a comprehensive health category.

So this upgrade is mainly designed for two purposes:

One is because of the iteration of customer groups and categories, resulting in the original visual system is not enough to support the new brand route.

Second, before the upgrade, matrix products have different packaging and lack a unified design language, so the overall look is more messy and there is no recognition.

Through the preliminary research and structure, we continued the core concept of the brand "grow by light, from body to heart" in shaping the new icon.

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logo/icon design:hualun

layout design:xutianposter

design:liuchang & wangxiaotong

graphic design:liuchang & wangxiaotong

C4D:sunwenhao

Result-diagram design：Ghada/Maria/Blue/Seredina

*提案中部分图片素材来自网络，未做商业使用，侵删