必燃创意×丹晶竹盐包装设计

竹盐，是将日晒盐装入三年生的楠竹中，两端以天然黄土封口，以松树为燃料，经1000℃~1300℃高温煅烧后提炼出来的物质。竹盐的组成成分为，NaCl含有微量钙、钾、铜、铁、锌等以及其他微量元素。作为一款功能性调味品，客户找到我们，希望做产品的包装升级，在调味盐这个赛道里，竹盐作为高端产品，包装设计上要区别于传统调味品，让产品视觉上更具价值感，品质感。色彩上我们采用跟稳重的深色调，有黑色向墨绿色的渐变过度，让产品视觉更沉稳，元素采用竹子与熊猫，贴近产品本身调性，背面用线条插画表现出竹盐的生产工艺，与同类产品形成差异化。

Bamboo salt is extracted from three-year-old Phyllostachys pubescens by calcinating at 1000 ° C ~ 1300 ° C and sealing the two ends with natural loess and using pine as fuel. Bamboo salt consists of NaCl containing trace amounts of calcium, potassium, copper, iron, zinc and other micronutrient. As a functional condiment, customers come to us, hoping to upgrade the packaging of the products. In the race track of seasoning salt, bamboo salt, as a high-end product, should be different from traditional condiments in the packaging design, let the product visual sense of value, quality. On the color we use with stable dark tone, black to dark green gradient transition, so that the product more stable visual elements with bamboo and panda, close to the product's own tone, on the back with the line illustrations show the production process of bamboo salt, and similar products to form a difference.

设计指导：姬琰 版式设计：陈一 插画设计：陈一 视觉呈现：Max