『一饮一啄│ELEVEN一啄咖啡包装设计』②

BRAND 一啄咖啡

DESIGNER 一饮一啄

ILLUSTRATOR 一饮一啄

LAYOUT 一饮一啄

SERVICE 品牌vi设计/IP形象设计/包装设计

-《庄子·养生主》:“泽雉十步一啄，百步一饮，不蕲畜乎樊中。”指鸟类饮食随心，顺其本性，泛指人的饮食，用设计的力量，让这种美好得到呈现。“一饮一啄”像小鸡啄米进食般闲适是我们对此的寄托。作为ELEVEN一啄咖啡品牌的起点，我们依托这种方式探索当代咖啡品牌的多样性。咖啡是日常，人们来来往往，嬉闹歇息，享受与此。

"Zhuangzi Health Lord": "Ze pheasant pecks in ten steps, drinks in a hundred steps, and does not care about Fanzhong." It refers to the diet of birds at will, according to their nature, generally refers to the diet of people, and uses the power of design to make this beauty present. "One drink and one peck" is as leisurely as a chicken pecking rice to eat, which is our sustenance for this. As the starting point for a peck coffee brand, we explore the diversity of contemporary coffee brands in this way. Coffee is everyday, people come and go, frolic and enjoy with it.