『一饮一啄│一啄咖啡品牌设计&包装全案设计』①

BRAND 一啄咖啡

RELEASE 2023.7

DESIGNER 一饮一啄

ILLUSTRATOR 一饮一啄

LAYOUT 一饮一啄

SERVICE 品牌vi设计/IP形象设计/包装设计

-打造一个更好玩，更年轻，更具辨识性的咖啡品牌，是这个新消费时代，我们对待生活的态度。“一饮一啄”像小鸡啄米进食般闲适是我们对此的寄托。作为ELEVEN一啄咖啡品牌的起点，我们依托这种方式探索当代咖啡品牌的多样性。咖啡是日常，人们来来往往，嬉闹歇息。

Creating a more fun, younger, and more recognizable coffee brand is our attitude towards life in this new consumer era. "One drink and one peck" is as leisurely as a chicken pecking rice to eat, which is our sustenance for this. As the starting point for a peck coffee brand, we explore the diversity of contemporary coffee brands in this way. Coffee is a daily routine, people come and go, frolic and rest，enjoy it.