『一饮一啄│一啄咖啡品牌设计&包装全案设计』①
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『一饮一啄│一啄咖啡品牌设计&包装全案设计』①
BRAND 一啄咖啡
RELEASE 2023.7
DESIGNER 一饮一啄
ILLUSTRATOR 一饮一啄
LAYOUT 一饮一啄
SERVICE 品牌vi设计/IP形象设计/包装设计
-打造一个更好玩,更年轻,更具辨识性的咖啡品牌,是这个新消费时代,我们对待生活的态度。“一饮一啄”像小鸡啄米进食般闲适是我们对此的寄托。作为ELEVEN一啄咖啡品牌的起点,我们依托这种方式探索当代咖啡品牌的多样性。咖啡是日常,人们来来往往,嬉闹歇息。
Creating a more fun, younger, and more recognizable coffee brand is our attitude towards life in this new consumer era. "One drink and one peck" is as leisurely as a chicken pecking rice to eat, which is our sustenance for this. As the starting point for a peck coffee brand, we explore the diversity of contemporary coffee brands in this way. Coffee is a daily routine, people come and go, frolic and rest,enjoy it.
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