爆浆果汁软糖包装全案|食品包装|零食品牌包装全案

项目│PROJECT 爆浆果汁软糖包装全案

设计时间｜2023

服务│SERVICE 视觉设计/包装设计/品牌策略

品牌设计｜BRAND DESIGN：杨芝琳

三维设计｜3D DESIGN：杨芝琳

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消费者倾向选择更健康的零食，既满足情绪需求又减少健康负担。有权威机构发表声明有69% 的消费者表示他们想要两全其美，寻找平衡零食满足和健康两方面的食品。在购买零食时，但近四成消费者遵循口味第一的原则，其次考虑零食成分的健康性。

由此，在零食的赛道我们推出水果软糖，水果软糖是一种水分含量高、柔软、有弹性和韧性的糖果，可以给人体提供能量和含大量的维生素C，添加果汁不同味道的果汁，果汁含量高的软糖，0糖0脂肪。色形新颖、咬一口在嘴里爆浆水果清香，口味别致，深受消费者的喜爱。

onsumers tend to choose healthier snacks, which not only meet emotional needs but also reduce the burden of health. An authoritative organization has issued a statement, with 69% of consumers saying they want to have the best of both worlds and find foods that balance snack satisfaction and health. When purchasing snacks, nearly 40% of consumers follow the principle of taste first and then consider the health of the snack ingredients.

Therefore, in the snack track, we introduce fruit gummies. Fruit gummies are candies with high moisture content, softness, elasticity, and toughness, which can provide energy to the human body and add a certain amount of vitamin C. Different flavors of fruit juice are added, and high fruit juice content gummies have less sugar content and low fat compared to other candies. And contains a large amount of vitamin C. The color and shape are novel, and the fruit aroma is refreshing when you take a bite and stir fry it in your mouth. The taste is unique and deeply loved by consumers.