林福记火锅餐饮品牌LOGO设计

设计师：韦大帅

设计指导：张南风

林福记火锅是一家专注于以经营特色火锅的传统火锅店。

现在市场开火锅店大大小小品牌多如牛毛，竞争激烈，想要在这样的环境下有自己一席之地，除了火锅做的好吃，如何找准方向和品牌定位是重中之重，从接到项目开始，从设计思路绘制草稿图，再到电脑绘制组合，整体设计体现火锅的特色，logo以店名设计的目的是能降低消费者的理解成本，简单、易懂、易识别，又能很好的突出品牌的独特性和特色，红色能激发人们的食欲和消费欲望，以红色为品牌色也迎合当下主流，火锅老字号，林福最地道，这就是林福记火锅。

部分图片来源于网络，此处仅用于学习交流展示。

Linfuji Hotpot is a traditional hotpot restaurant that focuses on operating specialty hotpot.

Nowadays, there are numerous brands of all sizes and sizes in the hot pot market, and competition is fierce. In order to have a place in this environment, in addition to making the hot pot delicious, how to find the right direction and brand positioning is the top priority. From receiving the project, from drawing a draft of the design concept to computer drawing combinations, the overall design reflects the characteristics of hot pot. The purpose of logo design based on the store name is to reduce consumers' understanding costs, simple Easy to understand, easy to recognize, and able to highlight the uniqueness and characteristics of the brand, red can stimulate people's appetite and consumption desire, and using red as the brand color also caters to the current mainstream. The time-honored hotpot brand, Lin Fu, is the most authentic, which is Lin Fu Ji hotpot.

Some of the images are from the internet, and this is only for learning, communication, and display purposes