疯狂干杯 CRAZY CHEERS | 酒类品牌视觉设计

项目丨PROJECT

疯狂干杯 CRAZY CHEERS

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服务丨SERVICE

品牌规划 / / 品牌视觉设计 / / 品牌包装设计

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品牌指导BRAND GUIDANCE:焦绿超人

品牌规划BRAND PLAN:焦绿超人

品牌设计BRAND DESIGN:焦绿超人

视频动效设计DYNAMIC DESIGN:焦绿超人

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当下快节奏的生活和复杂的职场环境下，让许多年轻人变得谨言慎行。人际交往，同事内卷，个人内耗等一系列的精神内耗让年轻人的生活变得迷茫，无助，疲惫不堪。

面对生活和工作的压力，年轻人需要一个情绪宣泄的出口。往往通过酒精麻痹自己，以缓解精神上的压力与不满，获得心灵上的慰藉。又结合当下互联网“发疯文学”的流行，或许为年轻人找到了某种突破内耗的方法。利用发疯文学和酒精的双重交互下，年轻人可以化解生活中的内耗，宣泄负面的情绪，既宣泄了坏情绪，又收获了快乐，<为发疯干杯>是疯狂干杯品牌对当代轻人的号召，年轻人面对生活的压榨时，与其内耗，不如发疯以疯狂干一杯来表达我们对生活的态度！

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Today's fast-paced life and complex workplace environment have made many young people cautious in their words and actions. A series of mental internal frictions such as interpersonal communication, colleague involution, and personal internal friction make young people's lives confused, helpless, and exhausted.

In the face of the pressures of life and work, young people need an outlet for emotional catharsis. Often through alcohol paralysis to relieve mental pressure and dissatisfaction, to obtain spiritual comfort. Combined with the current popularity of "crazy literature" on the Internet, it may have found some way for young people to break through internal friction. Using the dual interaction of crazy literature and alcohol, young people can dissolve the internal friction in life, vent negative emotions, not only vent bad emotions, but also harvest happiness, is the call of the crazy（ 为发疯干杯）toast brand to contemporary light people, young people face the pressure of life, instead of internal friction, it is better to go crazy to toast crazy to express our attitude towards life!

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为发疯干杯！