快品/服装品牌全案设计

项目名称丨快品-服装品牌全案设计

项目地址丨郑 州

项目时间丨2023-9-1

设计团队丨ONEUIN万有引力品牌设计

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品牌指导BRAND GUIDANCE：大强

品牌规划BRAND PLAN：大海

品牌设计BRAND DESIGN：九九&丽娟

三维设计3D DESIGN：咸鱼&振杰

动效设计DYNAMIC DESIGN：振杰

空间设计SPACE DESIGN：波波

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服务内容丨品牌梳理 | 品牌VI识别丨品牌物料 | 包装设计 | 空间设计

QT是“快品“的英文简称组合，具备通识和易懂的传播的特点，是品牌创研力和产品力的向上基源点，英文简称组合的创作和应用是可以迅速提升品牌的视觉格调和心智价值感，更方便后期视觉统一,在拉近品牌品类与消费者沟通距离的同时也具有合理自然的溢价权，加深直观记忆感，在英文简称组合图形设计中，用创意的细节呈现来赋予品牌新的奇妙视感与解读，用弧度的优美和直线的纯粹来艺术化重构“O”与“T”的字形结构与比例创作组合成图形，使其更具备前卫的设计感。

QT is a "fast product The combination of English abbreviations, with the characteristics of general communication and easy to understand dissemination, is the upward source of brand creativity and product strength. The creation and application of English abbreviations can quickly enhance the visual style and emotional value of the brand, making it more convenient for later visual unity. While narrowing the communication distance between brand categories and consumers, they also have a reasonable and natural premium right, deepening the intuitive memory. In the design of English abbreviation combination graphics By presenting creative details to give the brand a new and wonderful visual sense and interpretation, and by artistically reconstructing the shape structure and proportion of "O" and "T" with the beauty of curves and the purity of straight lines, we create a combination of graphics, making it more avant-garde in design.