瓦猫阿柒CATEA-味觉好茶，瓦解日常小情绪

项目：瓦猫阿柒品牌设计

客户：北京与时互动

项目背景：瓦猫阿柒CATEA成立于2021年，是一个专注与“打工人”的全新云南茶品牌，以原产地文化符号“瓦猫”为品牌IP形象，围绕打工人日常真实写照，在激发情绪共鸣的同时，并与消费者建立更紧密的情感链接。 

产品线以打工人一周日常，去匹配云南各地域的7种不同种类的茶，延申出5+2，即5天带薪养生+2天灵魂释放系列。希望在努力拼搏工作日中，通过一杯好喝的茶，瓦解掉繁忙工作中的小情绪，休息日尽情释放，在保持愉悦的同时，拥有良好的状态。

「Good taste tea, dispel daily minor emotions」

Wamao Aqi CATEA was founded in 2021 and is a brand-new Yunnan tea brand with a focus on "working individuals." It takes the original cultural symbol "Wamao" as the brand's IP image and centers around the authentic portrayal of the daily lives of working individuals, aiming to evoke emotional resonance while establishing a closer emotional connection with consumers.

The product line is inspired by the weekly routines of working individuals, matching seven different types of tea from various regions in Yunnan. This extends to a 5+2 concept, comprising five days of paid wellness and two days of soul-releasing series. The goal is to provide a delicious cup of tea that helps dissolve the small emotions that arise from the busy workdays, allowing individuals to fully unwind and enjoy their days off, all while maintaining a pleasant state of mind.