牛油果酥丨新中式蛋糕包装设计

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品牌、包装全案 / LOGO / 产品包装 / 活动创意KV

牛油果酥是继蛋黄酥之后，新崛起的一个品类，各大头部零食巨头争相推出自己的牛油果产品，甚至有品牌依靠牛油果酥，在零食品类崭露头角。

本次对于牛油果酥的产品包装设计，旨在针对便利店和商超渠道，针对人群为一般上班白领、学生和酷爱牛油果的人群。消费场景是早餐和下午茶，因此在每个盒子里有两粒牛油果酥，另外还配有茶包一个，解决下午茶和早餐场景需求。

Avocado crisp is a new category after the yolk crisp, the major head snack giants compete to launch their own avocado products, and even some brands rely on avocado crisp to emerge in the snack category.

The product packaging design of the avocado pastry is aimed at convenience stores and supermarket channels, targeting the general white-collar workers, students and people who love avocados. The consumption scene is breakfast and afternoon tea, so in each box there are two avocado crisp, in addition to a tea bag, to meet the needs of the afternoon tea and breakfast scene.