《字节跳动ideaplus》MG动画——安戈力文化
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《字节跳动ideaplus》MG动画——安戈力文化

1. BACKGROUND PROJECT
ByteDance is an old friend of our Ugly, and this time they held a big competition, so we Ugly can't sit idly by.
字节跳动是咱安戈力的老朋友了,这一次他们举办了一个大型比赛,那咱安戈力可不能坐视不管。
According to the core of the competition, Angoli has created one short films, full of youthful and energetic innovative atmosphere, let's take a look!
根据赛事的核心,安戈力打造了一支短片,青春活力的创新氛围拉满,一起来看一下吧!
2. STORYBOARD
According to the theme of the competition, which is innovation, our designers used colored lines as basic elements, representing ideas and creativity in various formats, using lines to outline light bulbs, pencils and creative elements, presenting the content and information of the competition in just 30 seconds.
赛事的主题是创新,根据这个主题,我们的设计师利用彩色的线条作为基本元素,代表着格式各样的想法和创意,用线条勾勒出灯泡、铅笔等创作元素,在短短的30秒内,呈现出比赛的内容和参赛信息。
ByteDance is an old friend of our Ugly, and this time they held a big competition, so we Ugly can't sit idly by.
字节跳动是咱安戈力的老朋友了,这一次他们举办了一个大型比赛,那咱安戈力可不能坐视不管。
According to the core of the competition, Angoli has created one short films, full of youthful and energetic innovative atmosphere, let's take a look!
根据赛事的核心,安戈力打造了一支短片,青春活力的创新氛围拉满,一起来看一下吧!
2. STORYBOARD
According to the theme of the competition, which is innovation, our designers used colored lines as basic elements, representing ideas and creativity in various formats, using lines to outline light bulbs, pencils and creative elements, presenting the content and information of the competition in just 30 seconds.
赛事的主题是创新,根据这个主题,我们的设计师利用彩色的线条作为基本元素,代表着格式各样的想法和创意,用线条勾勒出灯泡、铅笔等创作元素,在短短的30秒内,呈现出比赛的内容和参赛信息。

The first color bar draws the word "Idea" at the beginning, and then follows the scene changes, and the elements composed of the color bar are constantly following the text changes, passage, work card, heart, river, pencil. The interaction with the text is also nuanced, with deformation showing the material from which the object is drawn, and finally the soft pencil is even more vivid, drawing the collision of inspiration that the creative competition expects.
开篇彩条绘制"Idea"的字样,随后跟随着场景变化,彩条组成的元素也在不停跟随文字变化,通道、工牌、心脏、河流、铅笔。与文字之间的互动也是细致入微,通过形变展现出绘制物品的材质,最后柔软的铅笔更是生动无比,一笔画出了创意大赛所期待的那些灵感上的碰撞。
The introduction of the event was completed in the shortest time and words, the activities were rich, the talents gathered, let's meet new friends together!
用最短的时间和话语完成了赛事的介绍,活动丰富,人才汇集,一起来认识一下新朋友吧!
开篇彩条绘制"Idea"的字样,随后跟随着场景变化,彩条组成的元素也在不停跟随文字变化,通道、工牌、心脏、河流、铅笔。与文字之间的互动也是细致入微,通过形变展现出绘制物品的材质,最后柔软的铅笔更是生动无比,一笔画出了创意大赛所期待的那些灵感上的碰撞。
The introduction of the event was completed in the shortest time and words, the activities were rich, the talents gathered, let's meet new friends together!
用最短的时间和话语完成了赛事的介绍,活动丰富,人才汇集,一起来认识一下新朋友吧!

3. CHARACTER SETTING
Thank you very much for the design concept provided by ByteDance, this time Angoli also went through a "hand addiction", tried a brief and lively animation style, in order to fit the creative theme of the event, our design worked the color matching, so that the vitality was completely highlighted.
非常感谢字节跳动提供的设计概念,这一次安戈力也过了一把“手瘾”,尝试了一个简介又活泼的动画风格,为了贴合活动的创意主题,我们的设计在配色上下足了功夫,让生命力完全凸显了出来。
Thank you very much for the design concept provided by ByteDance, this time Angoli also went through a "hand addiction", tried a brief and lively animation style, in order to fit the creative theme of the event, our design worked the color matching, so that the vitality was completely highlighted.
非常感谢字节跳动提供的设计概念,这一次安戈力也过了一把“手瘾”,尝试了一个简介又活泼的动画风格,为了贴合活动的创意主题,我们的设计在配色上下足了功夫,让生命力完全凸显了出来。

4. CAMERA VOICE DESIGN
The script design seems simple, the activity content can be presented, in fact, the simpler the animation connection part requirements, the connection between the upper and lower shots is the most time we spend, how to achieve silky smooth without stuttering? Check out our script!
脚本设计看似简单,把赛事内容都呈现出来即可,其实越是简单的动画衔接部分的要求越高,上下镜头之间的衔接是我们花时间最多的,如何做到丝滑无卡顿?看看咱们的脚本!
The script design seems simple, the activity content can be presented, in fact, the simpler the animation connection part requirements, the connection between the upper and lower shots is the most time we spend, how to achieve silky smooth without stuttering? Check out our script!
脚本设计看似简单,把赛事内容都呈现出来即可,其实越是简单的动画衔接部分的要求越高,上下镜头之间的衔接是我们花时间最多的,如何做到丝滑无卡顿?看看咱们的脚本!

8. HD WALLPAPERS
—SCRIPTWRITER /编剧&策划
XINGU / CAICAI
—STORYBOARD /分镜
XINGU / CAICAI
—CONCEPTION /元素设计
YUXIAN
—ORIGINALPAINTER /原画师
BAITANGGUO / GUONA
—MIDDLEPICTURE /中间画
YUXIAN
—SCENE TEACHER /场景师
TUN
—DIRECTOR /导演
WEIDONG ZHA
—PRODUCTION /制片
WEIDONG ZHA / CAICAI
—ANIMATOR /动画师
M
—CHECKER /动检师
M
—SOUND&MIX /音效/混录/录音
ZHOUYANG
9. UGLY INTRODUCTION
—SCRIPTWRITER /编剧&策划
XINGU / CAICAI
—STORYBOARD /分镜
XINGU / CAICAI
—CONCEPTION /元素设计
YUXIAN
—ORIGINALPAINTER /原画师
BAITANGGUO / GUONA
—MIDDLEPICTURE /中间画
YUXIAN
—SCENE TEACHER /场景师
TUN
—DIRECTOR /导演
WEIDONG ZHA
—PRODUCTION /制片
WEIDONG ZHA / CAICAI
—ANIMATOR /动画师
M
—CHECKER /动检师
M
—SOUND&MIX /音效/混录/录音
ZHOUYANG
9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力(UGLY),专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐,迅速在业界打开名声。
自2014年成立至今,安戈力(上海、厦门)拥有在职技术性专业人才97位,全国居家办公370多位;运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,服务1148个项目准时交付率高达92.9%,每月可以同步进行近 50 条MG动画生产线,服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌,属于名副其实的动画代理源头厂家。
安戈力取名于英文单词UGLY(丑英译),公司Slogan“丑从未如此艺术”,现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号,提到国内MG动画基地,你会想起安戈力。
©UGLY安戈力
此文如需转载刊用 请注明来源 公众号安戈力
自2014年成立至今,安戈力(上海、厦门)拥有在职技术性专业人才97位,全国居家办公370多位;运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,服务1148个项目准时交付率高达92.9%,每月可以同步进行近 50 条MG动画生产线,服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌,属于名副其实的动画代理源头厂家。
安戈力取名于英文单词UGLY(丑英译),公司Slogan“丑从未如此艺术”,现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号,提到国内MG动画基地,你会想起安戈力。
©UGLY安戈力
此文如需转载刊用 请注明来源 公众号安戈力
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