《快手同仁堂报奖》MG动画——安戈力文化
上海/动画师/2年前/150浏览
版权
《快手同仁堂报奖》MG动画——安戈力文化

1. BACKGROUND PROJECT
Tongrentang, also known as Beijing Tongrentang Technology Development Co., Ltd., is a well-known traditional Chinese medicine enterprise in China and one of the representatives of a century old brand; The history of Tongrentang can be traced back to the Guangxu period of the Qing Dynasty, founded in 1860. At first, it was a traditional Chinese medicine store, but later developed into a large enterprise with pharmaceutical, traditional Chinese medicine, health products, and other main businesses. Tongrentang is famous for its traditional Chinese medicine preparations and health products, and is highly respected for its century old history and tradition.
同仁堂,全称北京同仁堂科技发展股份有限公司,是中国的一家知名中药企业,同时也是百年老字号中的代表之一;同仁堂的历史可以追溯到清朝光绪年间,创建于1860年。它起初是一家中药店,后来发展成为一家以制药、中药材、保健品等为主要业务的大型企业。同仁堂以传统中药制剂和保健品而闻名,以其百年的历史和传统而备受尊敬。
Tongrentang, also known as Beijing Tongrentang Technology Development Co., Ltd., is a well-known traditional Chinese medicine enterprise in China and one of the representatives of a century old brand; The history of Tongrentang can be traced back to the Guangxu period of the Qing Dynasty, founded in 1860. At first, it was a traditional Chinese medicine store, but later developed into a large enterprise with pharmaceutical, traditional Chinese medicine, health products, and other main businesses. Tongrentang is famous for its traditional Chinese medicine preparations and health products, and is highly respected for its century old history and tradition.
同仁堂,全称北京同仁堂科技发展股份有限公司,是中国的一家知名中药企业,同时也是百年老字号中的代表之一;同仁堂的历史可以追溯到清朝光绪年间,创建于1860年。它起初是一家中药店,后来发展成为一家以制药、中药材、保健品等为主要业务的大型企业。同仁堂以传统中药制剂和保健品而闻名,以其百年的历史和传统而备受尊敬。

2. STORYBOARD
Although Tongrentang has a century old history, they also actively participate in modern technology and market trends. They continuously develop new products and promote and sell them through modern channels such as the internet and social media; This short film is a creative live broadcast activity to promote the cooperation between Tongrentang Health and Kwai, aiming to attract young people, especially punk new youth, and take this opportunity to introduce Tongrentang Health's health care products.
虽然同仁堂有着百年的历史,但他们也积极参与现代科技和市场趋势。他们不断研发新产品,借助互联网和社交媒体等现代渠道来推广和销售;本次制作短片是宣传同仁堂健康与快手合作的一次创意直播活动,旨在吸引年轻人,特别是朋克新青年,借此机会介绍同仁堂健康的养生产品。
Although Tongrentang has a century old history, they also actively participate in modern technology and market trends. They continuously develop new products and promote and sell them through modern channels such as the internet and social media; This short film is a creative live broadcast activity to promote the cooperation between Tongrentang Health and Kwai, aiming to attract young people, especially punk new youth, and take this opportunity to introduce Tongrentang Health's health care products.
虽然同仁堂有着百年的历史,但他们也积极参与现代科技和市场趋势。他们不断研发新产品,借助互联网和社交媒体等现代渠道来推广和销售;本次制作短片是宣传同仁堂健康与快手合作的一次创意直播活动,旨在吸引年轻人,特别是朋克新青年,借此机会介绍同仁堂健康的养生产品。

3. CHARACTER SETTING
We have designed a young person image, using this cartoon character to represent many young people in today's society. While enjoying revelry, singing karaoke, and dancing, we are also worried about health and wellness issues.
我们设计了一个年轻人形象,用这个卡通角色代表着当今社会的众多年轻人,一边喜欢狂欢、唱K、蹦迪,一边又担心养生和健康问题。
We have designed a young person image, using this cartoon character to represent many young people in today's society. While enjoying revelry, singing karaoke, and dancing, we are also worried about health and wellness issues.
我们设计了一个年轻人形象,用这个卡通角色代表着当今社会的众多年轻人,一边喜欢狂欢、唱K、蹦迪,一边又担心养生和健康问题。

4. CAMERA VOICE DESIGN
The main color scheme and background design of the short film adopt a cyberpunk style, as cyberpunk represents youth and vitality, and also symbolizes the rejuvenation of the old brand Tongrentang. By displaying online and offline images in the live broadcast room, it highlights the connection between Tongrentang's health brand and young people. Through interesting live streaming methods, it successfully attracts young audiences and brings exposure and growth opportunities for the brand.
短片主色调与背景设计采用赛博朋克风格,因为赛博朋克代表着这年轻、活力,也喻示着同仁堂这个老品牌走向年轻化,并通过展示直播间的线上线下画面,突出了同仁堂健康品牌与年轻人之间的连接,通过有趣的直播方式,成功吸引了年轻受众,同时也为品牌带来了曝光和增长机会。
The main color scheme and background design of the short film adopt a cyberpunk style, as cyberpunk represents youth and vitality, and also symbolizes the rejuvenation of the old brand Tongrentang. By displaying online and offline images in the live broadcast room, it highlights the connection between Tongrentang's health brand and young people. Through interesting live streaming methods, it successfully attracts young audiences and brings exposure and growth opportunities for the brand.
短片主色调与背景设计采用赛博朋克风格,因为赛博朋克代表着这年轻、活力,也喻示着同仁堂这个老品牌走向年轻化,并通过展示直播间的线上线下画面,突出了同仁堂健康品牌与年轻人之间的连接,通过有趣的直播方式,成功吸引了年轻受众,同时也为品牌带来了曝光和增长机会。

The 'Super Interesting Live Room' is a successful creative live streaming project aimed at improving the current status of brand live streaming, increasing brand exposure and conversion rates. This collaborative model is becoming increasingly common in the current era of social media, which can effectively promote products and increase brand awareness.
「超有意思直播间」 这是一个成功的创意直播项目,旨在改善品牌直播的现状,提高品牌曝光和转化率。这种合作模式在当今社交媒体时代中越来越常见,能够有效地推广产品并提高品牌知名度。
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
「超有意思直播间」 这是一个成功的创意直播项目,旨在改善品牌直播的现状,提高品牌曝光和转化率。这种合作模式在当今社交媒体时代中越来越常见,能够有效地推广产品并提高品牌知名度。
Character line draft and color display contrast effect
角色线稿与上色展示对比效果

8. HD WALLPAPERS
—SCRIPTWRITER /编剧&策划
PENGCHAO LUO
—STORYBOARD /分镜
YUXIN LIU
—CONCEPTION /元素设计
WANGYUN
—ORIGINALPAINTER /原画师
SILI/NIKECHEN
EQI MA
—SCENE TEACHER /场景师
SILI/NIKECHEN
EQI MA
—DIRECTOR /导演
SHUIZHIYIN
—PRODUCTION /制片
LIJUAN ZHUANG / JIANYU LIU
—ANIMATOR /动画师
MINGHUI ZHOU/WENFENG CHEN
YUROU CHEN
—SPECIAL EFFECT /特效师
MINGHUI ZHOU
—CHECKER /动检师
MINGHUI ZHOU
—SYNTHESIS /合成
WENFENG CHEN
9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力(UGLY),专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐,迅速在业界打开名声。
自2014年成立至今,安戈力(上海、厦门)拥有在职技术性专业人才97位,全国居家办公370多位;运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,服务1148个项目准时交付率高达92.9%,每月可以同步进行近 50 条MG动画生产线,服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌,属于名副其实的动画代理源头厂家。
安戈力取名于英文单词UGLY(丑英译),公司Slogan“丑从未如此艺术”,现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号,提到国内MG动画基地,你会想起安戈力。
©UGLY安戈力
此文如需转载刊用 请注明来源 公众号安戈力
自2014年成立至今,安戈力(上海、厦门)拥有在职技术性专业人才97位,全国居家办公370多位;运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,服务1148个项目准时交付率高达92.9%,每月可以同步进行近 50 条MG动画生产线,服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌,属于名副其实的动画代理源头厂家。
安戈力取名于英文单词UGLY(丑英译),公司Slogan“丑从未如此艺术”,现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号,提到国内MG动画基地,你会想起安戈力。
©UGLY安戈力
此文如需转载刊用 请注明来源 公众号安戈力
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