「喜柿制造局」尝尝好柿 常常好事 | 柿饼食品包装设计

今日霜降，宜食喜柿。

本次柿饼包装设计以突破传统果干包装为重点，尝试以扁平几何的简约插画表现这种古法制作的食物。与市面上的其它柿饼包装产生差异化，区别于传统包装又带有一些新中式的趣味。不脱离产品的特色属性，又使品牌包装展现出新的视觉感受。用一些“谐音梗”去贴合产品，每一句文案都带有吉祥祝福的意义，使之更加趣味，给消费者更暖心的体验。最终呈现的包装效果希望通过加强品牌年轻化的特点，让更多年轻层级的消费者去体验中国趣味多样的饮食文化。

This persimmon cake packaging design focuses on breaking through the traditional packaging of dried fruit, and tries to use flat geometric minimalist illustration to express this ancient food. It is differentiated from other persimmon cake packaging on the market, different from traditional packaging and with some new Chinese fun. It does not deviate from the characteristics of the product, but also makes the brand packaging show a new visual feeling. With some "harmonic terrain" to fit the product, each sentence of the text with the significance of good luck and blessings. Make it more interesting and give consumers a warmer experience. The final packaging effect hopes to strengthen the brand's youthful characteristics, so that more young consumers can experience China's interesting and diverse food culture.