“叱茶风云”品牌包装设计

苏州茶文化和苏州地域风光的结合。

以茶叶包装作为设计载体，将苏州的地域风光作为表现元素。打造出年轻人喜欢的包装，通过茶文化宣传苏州，通过苏州地域风光宣传茶文化相辅相成。

茶的起源在中国，数千年来，无论时代如何更迭，社会怎样变迁，它始终伴随并滋养着一代一代的中国人。它可浓可淡，可宾可主，雅俗共赏，成为中国人文传统最有代表性的载体之一。

苏州也是茶产区,中华茶文化源远流长博大精深。上有天堂，下有苏杭。“烟雨江南，空炙清新”苏州正是江南最璀璨的明珠。她是国家历史文化名城和风景旅游城市，距今已有2500多年的历史。目前仍坐落在春秋时代的原址上，基本保持着“水陆并行”、“河街相邻”的双棋盘格局和小桥流水，人家的古貌。设计将苏州茶文化和苏州地域文化相结合。

年轻人在茶文化方面接触较少，年轻人又是未来的消费主力军，传统茶叶包装无法满足当代年轻人的喜爱，传统包装过于单一和冰冷，没有亲和力。过于古典传统与年轻人喜欢接受新鲜事物的趋势相驳。

The combination of Suzhou tea culture and Suzhou regional scenery.

Using tea packaging as the design carrier and the regional scenery of Suzhou as the expression element. Create packaging that young people like, promote Suzhou through tea culture, and promote tea culture through the local scenery of Suzhou, which complement each other.

Suzhou is also a tea producing area, and the Chinese tea culture has a long and profound history. There is heaven above, and Suzhou and Hangzhou below. Suzhou is the most dazzling pearl in Jiangnan, with its misty rain and refreshing air. She is a national historical and cultural city and a scenic tourist city with a history of over 2500 years. At present, it is still located on the original site of the Spring and Autumn period, basically maintaining the double chessboard pattern of "water land parallel" and "river street adjacent", as well as the ancient appearance of small bridges and flowing water. The design combines Suzhou tea culture with Suzhou regional culture.