SHAKE 摇咖啡 品牌形象提案

SHAKE

Design Office: Zoe Design Office

Practice area: Visual Identity System, Poster Design, Packaging Design, Copywriting

Designed by Pocca

摇咖啡，是一个充满年轻活力和慢节奏魅力的咖啡品牌。我们以自由、悠闲、轻松、享受的方式诠释着咖啡文化，将品味与轻松相融合，为追求生活品质的年轻人创造了一个独特的咖啡体验。摇咖啡不仅是一种饮品，更是一种生活态度。我们鼓励年轻人在快节奏的生活中寻找平衡，将繁忙与宁静相结合，体验每一杯咖啡所带来的愉悦和放松。

摇咖啡，让我想起了小时候外婆那着玩具在眼前摇着逗自己，日子觉得很长总过的太慢，如今生活节奏太快咖啡成为生活的一部分，让慢节奏成为生活的味道。

Shake coffee is a coffee brand full of youthful vitality and slow paced charm. We interpret coffee culture in a slow, leisurely, and relaxed way, integrating taste and relaxation, creating a unique coffee experience for young people who pursue quality of life. Shake coffee is not only a drink, but also an attitude towards life. We encourage young people to find balance in a fast-paced life, combining busyness and tranquility, and experiencing the joy and relaxation brought by every cup of coffee.

Shaking coffee reminds me of when I was a child, my grandmother was teasing me with her toy in front of me. Life was always too slow, and now the pace of life is too fast. Coffee has become a part of life, making slow pace the taste of life.