晋士说法IP设计

以福建省泉州市的本土非物质文化遗产的木偶戏人物形象为原型，结合闽南地区的戏剧造型，与传统进士的服饰相结合。在形象特点上增添了当地特色的刺桐花元素和具现代感的奖牌和奖杯，使之传统与现代相结合。名称上，“晋士”

与“进士”的谐音，从而降低记忆成本。以晋江本土热爱考学的进士文化为出发点，塑造出晋江进士儒雅博学的气质且烘托出“爱拼才会赢”的闽南拼搏精神。

晋士说法

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IT TAKES THE LOCAL INTANGIBLE CULTURAL HERITAGE OF QUANZHOU AS THE PROTOTYPE OF PUPPET SHOW CHARACTERS, COMBINES THE DRAMA MODELING OF SOUTHERN FUJIAN, AND COMBINES WITH THE TRADITIONAL

JINSHI COSTUMES. IN TERMS OF IMAGE CHARACTERISTICS, LOCAL CHARACTERISTIC ELEMENTS ARE ADDED TO COMBINE TRADITION WITH MODERNITY. CREATE THE FIGHTING SPIRIT OF SOUTH FUJIAN THAT "YOU CAN WIN ONLY IF YOU FIGHT HARD"