白酒瓶型/礼盒/包装设计

用于商务礼赠的白酒包装设计

Packaging Design of Baijiu for Business Gift

突出赠礼作为包装概念的核心点

Highlight gifts as the core concept of packaging

琮是内圆外方的筒形玉器,是中国古代重要礼器之一

Cong is a cylindrical jade artifact with an inner circle and an outer side,

and is one of the important ritual vessels in ancient China.

《周礼秋官司仪》云:“凡诸侯之交，各称其邦而为之币，以其币而为之礼。”贾公彦曰:“玉马皮圭璧帛，皆称币”。

见“币”是行礼时所携之物，所赠之“币”包括象征性的圭璋璧琮，帛锦、皮、马等物品。

朝聘礼是“贵族高级的会见礼”，自“郊劳”至于“赠贿”的仪节在礼制的规范下严格有序地进行，

礼物互赠便是贵族交往的一种凭证与身份的象征，因此便有了礼物背后所要表达的“赠意”，

即物质层面以外所要表达的“意义”与“意图”。

According to the Book of Rites and Rites of the Zhou and Autumn Officials, "When the feudal lords meet, they refer to their respective states as coins,

and their gifts are based on their coins." Jia Gongyan said, "Jade horses, leather, jade, and silk are all called coins.

See, 'coins' are items carried during the ceremony, and gifts include symbolic items such as Guizhang Bi Cong, silk brocade, leather, and horses.

The dowry ceremony is a "noble and senior meeting ceremony", and the etiquette from "suburban labor" to "giving bribes" is strictly and orderly carried out under the norms of the etiquette system,

Gift exchange is a proof of aristocratic communication and a symbol of identity, thus giving the meaning behind the gift,

The meaning and intention to be expressed beyond the material level.