国潮开鑫浓豆乳包装设计

近年来，我们看到活力28、白象方便面、蜂花护发素等国货品牌崛起,这为所有国货品牌带来了机会，我们需要思考如何抓住这股消费“东风”。

针对这一趋势，我们为開鑫浓豆乳产品设计了国潮风格的包装。在品名的字体中巧妙地融入了大豆和水滴等元素，更好地体现了豆乳产品的属性。包装设计灵感来自于经典复古包装，整体排版和线条等元素的运用，让包装呈现一种复古国潮的感觉。当这一系列产品陈列在消费者面前时，无需过多的说明，就能够直观地传达品牌想要传递的信息。这在后期的抖音直播等营销渠道中将起到非常重要的宣传作用。

In recent years, we have seen the rise of domestic brands such as Huoli28, White Elephant Instant Noodles, and Bee Blossom Hair Conditioner, which has brought opportunities for all domestic brands. We need to think about how to seize this consumption trend.

In response to this trend, we designed China-Chic style packaging for Kaixin concentrated soy milk products. The font of the product name cleverly incorporates elements such as soybeans and water droplets, better reflecting the attributes of soy milk products. The packaging design inspiration comes from the classic retro packaging, the use of elements such as overall layout and lines, so that the packaging presents a sense of retro China-Chic. When this series of products are displayed in front of consumers, they can intuitively convey the information that the brand wants to convey without too much explanation. This will play a very important role in the later marketing channels such as Tiktok Live.