中秋特礼包装设计 | 今晚月色真美

项目丨中秋特礼包装设计 | 今晚月色真美

项目时间 | 2023.10.07

包装设计 | 青轶

插画绘制 | 青轶

三维渲染 | 青轶

中秋节的起源和月亮密不可分，中秋节是上古天象崇拜一敬月习俗的遗痕。在秋分时节，是古老的“祭月节”。祭月，在中国是一种十分古老的习俗，实际上是古时代中国一些地方古人对"月神”的一种崇拜活动。中秋节则是由传统的“秋分祭月"而来。在传统文化中，月亮和太阳一样，这两个交替出现的天体成了先民崇拜的对象。中秋节起源自古人对月亮的祭祀，是中华民族祭月习俗的遗存和衍生。

此次设计主视觉采用了两只“萌兔席坐”，以活泼可爱的卡通胖兔为设计主元素。在我家乡胖会视为一种有福气的象征，给家里带来健康、长寿与圆满。希望人人都能和亲近的人共同在同一片天空下欣赏月色。

The origin of the Mid-Autumn Festival is inextricably linked to the moon. The Mid-Autumn Festival is a remnant of the ancient custom of worshipping the sky and honoring the moon. At the time of the autumnal equinox, it is the ancient "Moon Sacrifice Festival". Moon worship is a very ancient custom in China, which is actually a kind of worship activity of the "moon god" in some parts of China in ancient times. The Mid-Autumn Festival is derived from the traditional "Moon Sacrifice at the Autumn Equinox". In traditional culture, the moon, like the sun, became the object of worship for the ancestors, as these two celestial bodies appeared alternately. The Mid-Autumn Festival originated from the ancient people's sacrifice to the moon, which is a remnant and derivation of the Chinese custom of sacrificing the moon.

The main visual of this design is two "cute rabbits", with the lively and cute cartoon fat rabbits as the main design element. In my hometown, the fat rabbit is regarded as a symbol of good fortune, bringing health, longevity and success to the family. I hope everyone can enjoy the moonlight under the same sky with their near and dear ones.