食用油产品|山茶油包装设计

艺术蕴含着心灵内在的内容这也是在思想上的认识，从包装设计中去理解艺术基本是感性与理性的去观察产品包装的外观，创作视觉形象这对于包装设计而言有着多方向的传达方式，从思想形式发散的观点可抽象和具象的直接思考，当然了这需要根据所需要的文化去整合的分析，艺术在包装设计上的基本传达不只是从感性美学的角度去感受，理解艺术内在的蕴意是所需要理性的观察，从概念上艺术创作视觉形象定义的不只是图形在包装设计中的体现，这对于产品包装的整体需要去找到适合的传达方式。

Art contains the inner content of the mind, which is also the understanding of thought. To understand art from packaging design is basically to observe the appearance of product packaging with sensibility and rationality, and create visual images. This has a multi-directional transmission mode for packaging design. Of course, this needs to be integrated according to the analysis of the required culture, and the basic communication of art in packaging design is not only from From the perspective of perceptual aesthetics, rational observation is needed to understand the inherent meaning of art. Conceptually, the visual image of artistic creation is not only defined by graphics in packaging design, which needs to find a suitable way to convey the overall product packaging.

原创设计 | 成守乾

品牌策划 | 成守乾

创意设计 | 成守乾

插画设计 | 成守乾

logo设计 | 成守乾

视觉执行 | 成守乾

Original Design | Chengshouqian

Brand Planning | Chengshouqian

Creative Design | Chengshouqian

Illustration Design | Chengshouqian

Logo Design | Chengshouqian

Visual Execution | Chengshouqian