“豆”选開鑫☉“豆”是好豆 | 開鑫浓豆乳包装设计

◉此次设计思路上，将整体包装结构做了区分化，重新演绎品牌logo“开心/笑脸”符号，从而提升品牌印记，让信息层级简洁明了，最上部分为品牌区域让消费者首要看到的就是品牌，下方的线条流畅，似水流的形状，背景波点的圆形似纯净的大豆，也象征着開鑫立志打造代表国内行业高端豆乳 ，为国人带来安全健康的豆乳饮品。中间部分作为品名区域，通过将浓豆乳三个字做了图形化处理，巧妙运用黄豆和文字组合而成。做到既有文字识别度，又具备完美的、独特的符号化加上圆润的字体设计整体效果十分醒目。

◉品牌色彩上围绕品质撞色处理，将原有的品牌绿色做了明度的调整使得产品在琳琅满目的货架上，更具视觉冲击力。以满足终端多种售卖场景需求，展示效果更佳。从而提升消费者对品牌的认可度、极大增强了产品竞争力，从而扩大消费者市场。让消费者直接感受到品牌的感激感与价值感。

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In this design concept, the overall packaging structure has been differentiated to make the information hierarchy concise and clear. The top part is the brand area, making consumers the first and foremost What you see is the brand.The lines below are smooth, resembling the shape of water flow, and the circular background wave points resemble pure soybeans, which also symbolizes Kaixin's determination to create Representing high-end soy milk in the domestic industry, providing safe and healthy soy milk drinks for the Chinese people. The middle part serves as the product name area, by adding the three characters' concentrated soy milk。

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