茶乌甄味PEARTEA咖啡品牌设计/老盐鲜果咖 茶乌甄解压

项目|PROJECT

茶乌甄味PEARTEA

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服务|SERVICE

LOGO设计/品牌策略/VI设计

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设计|DESIGN

Keshi可视

迎合现代年轻人压力大希望能在这里找到一刻停歇的惬意，以压（鸭）力为设计出发点，

打造一款与市场鸭子IP有差异化的ip，ip借鉴了鸭子的典型特征鸭嘴，

结合咖啡和茶叶的元素，将健康新鲜美味的咖啡视觉呈现出来，橙色白色黑色的配色冲击力强，

暖色系更具食欲。搭配老盐鲜果咖，茶乌甄解压slogan使用，

不仅仅点名了主题，也希望当前社会压力大的年轻人能在此处找到一丝放松和愉悦~

Catering to the pressure of modern young people in the hope of finding a moment

to rest here, to press (Duck) force as the starting point of design,

to create a market duck IP has a different IP,iP borrowed the typical characteristics

of duck duck,combined with coffee and tea elements,will be healthy,

fresh and delicious visual presentation of coffee,

orange white black color combinationof strong impact, warm color is more appetite.

With old salt fresh fruit coffee, use of the slogan, not only name the theme, but also

hope that the current social pressure of young sense of relaxation and pleasure ~