创意大白兔中秋礼盒包装设计

创意大白兔中秋礼盒包装设计White Rabbit Mid-Autumn Festival Gift Box Packaging Design童年老字号品牌大白兔奶糖包装传承与创新2023 is the Year of the Rabbit in China. the packaging of the time-honored childhood brand White Rabbit toffee will be revitalized产品为大白兔中秋礼盒包装设计，大白兔是中国90年代就已熟悉的经典零食产品，是中国当代年轻人最亲密的“童年伙伴”，随着中国经济快节奏的发展与更替，大白兔在包装设计上仍保留着上个时代的“味道”，甚至是落伍，作为2023卯兔年，是大白兔包装升级的一个节点，在此设计中大白兔如何兼顾童年记忆和中秋节嫦娥月兔神话故事作为销售卖点，对设计师来说也是一种情怀与机遇。设计表现中，文字为传统书法字，大白兔图形简化，中国月兔传统神话故事作为文字符号表达。因此本方案运用情感化与扁平化设计，吸引年轻群众，打造时代热点与品牌推广，使得老字号品牌回归商业主流市场。The product is designed for the Mid-Autumn Festival gift box of the White Rabbit. The White Rabbit is a classic snack product that China has been familiar with since the 1990s. It is the closest "childhood partner" of contemporary Chinese young people. The packaging design still retains the "taste" of the previous era, even outdated. As the Year of the Rabbit in 2023, it is a node in the packaging upgrade of the White Rabbit. In this design, how does the White Rabbit take into account childhood memories and the Mid-Autumn Festival Chang'e Moon Rabbit myth? As a selling point, stories are also a kind of emotion and opportunity for designers. In the design expression, the text is traditional calligraphy, the figure of the white rabbit is simplified, and the traditional myth of the Chinese moon rabbit is expressed as a text symbol. Therefore, this program uses emotional and flat design to attract young people, create hot spots and brand promotion of the times, and bring time-honored brands back to the commercial mainstream market.