梵卡瑜伽 | FAN KA YOGA 品牌全案设计

项目 | 梵卡瑜伽|FAN KA YOGA 品牌全案设计

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服务 | 品牌梳理/策略定位/LOGO/品牌物料

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品牌设计BRAND DESIGN: 小渝

梵卡瑜伽是新兴起的年轻瑜伽品牌，梵卡的‘梵’是印度梵语“yug”或“yuj”挖掘而来；

品牌遵循“梵我合一”的道理与方法，改善身体和心性，达到身体、心灵与精神和谐统一；

品牌调性偏年轻化，从众多竞品中脱颖而出，拥有更强的课程专业程度，有能力横跨整

个产业链的多个环节，集线下课程、线上课程教练培训、瑜伽用品及其他衍生服务于一

身，为瑜伽用户提供一条龙的综合服务，满足多维需求，维持客户粘性，打造品牌效应。

Fanka Yoga is a new rise of young yoga brand, Fanka's "fan" is the Indian Sanskrit "yug" or "yuj" excavation

The brand follows the principle and method of "Fan-I unity", improves the body and mind, and achieves the harmony and unity of body, mind and spirit

The tone of the brand is younger, stands out from many competitive products, has a stronger professional level of courses, and has the ability to span the whole

Multiple links of the industrial chain, set offline courses, online courses coach training, yoga supplies and other derivative services

Body, provide one-stop integrated services for yoga users, meet multidimensional needs, maintain customer stickiness, and create brand effect.