Vitalboost零糖气泡水包装设计｜logo/品牌包装设计

项目│PROJECT

vitalboost产品包装全案设计/2023.9.26

团队│TEAM

董安琪

服务│SERVICE

视觉设计/包装设计/品牌策略/标志设计/VI设计

品牌设计｜BRAND DESIGN：董安琪

三维设计｜3D DESIGN：董安琪

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随着时代的迁移： 糖的工业化生产和人们生活质量的提升，糖的摄入由稀缺变为过剩，糖逐渐成为一种负担。肥胖率、相关疾病的患病率同步上升，严重威胁人类健康。为了应对这一现象，国家出台相关政策鼓励人们控制糖的摄入量，而公众也开始主动追求健康意识，减糖/去糖化掀起热潮，带点甜味的 "压卡路里""无糖 "的代糖产品开始流行。

With The Migration Of Time: The Industrialized Production Of Sugar And The Upgrading Of People's Quality Of Life, The Intake Of Sugar Has Changed From Scarcity To Excess, And Sugar Has Gradually Become A Burden. Obesity Rate, The Prevalence Of Related Diseases Synchronized Increase, A Serious Threat To Human Health. In Order To Cope With This Phenomenon, The State Introduced Relevant Policies To Encourage People To Control Sugar Intake, While The Public Began To Take The Initiative To Pursue Health Consciousness, Sugar Reduction / De-sugarization Set Off A Boom, With A Little Bit Of Sweet Taste, "" Calorie Pressure "" No Sugar "Sugar Substitutes Have Become Popular.