朝花夕食 | 品牌视觉设计

朝花夕食是一家以中式糕点和休闲茶饮为主的休闲空间。主理人希望打造一个全新的形象加强在年轻化群体中的传播力度，为此我们挑选出6种不同的代表性产品，并提取出“新鲜”、“休闲”、“好食”的概念，用于引起年轻群体的共鸣。在视觉表现上，提取口味花卉元素，并用新中式插画风格表现，既蕴含国风韵味，又不失创新精神。

Flower Food is a leisure space mainly featuring Chinese pastries and casual tea drinks. The manager hopes to create a brand new image and strengthen its dissemination among the younger group. Therefore, we have selected six different representative products and extracted the concepts of "fresh", "leisure", and "good food" to resonate with the younger group. In terms of visual expression, extract flavor floral elements and use the new Chinese style illustration style to express, which not only contains the charm of Chinese style, but also lacks the spirit of innovation.