開鑫浓豆乳包装设计

这是一款以简约自然为主要特点的豆奶产品形象设计，目前市场同质化比较严重，更加需要突出产品的品牌调性，因此在设计中采用简单明快的字体占据最大的包装面积以借此来突出这一特点，在字体设计中也尽量选取简约线条作为负空间应用。其他产品信息则以简洁高效传达信息为核心排布在四周，并采用细线进行层次分割划分。最后针对原味、蔗糖、罗汉果味分别采用了不同颜色作为不同口味的视觉信息。

This is a simple natural as the main characteristics of soy milk product image design, the current market homogenization is more serious, more need to highlight the brand tonality of the product, so in the design of the use of simple and bright fonts occupy the largest packaging area to highlight this feature, in the font design also try to choose simple lines as negative space application. Other product information is arranged around the core of concise and efficient information transmission, and uses thin lines for hierarchical segmentation. Finally, different colors were used as visual information for the taste of original, sucrose and monk fruit respectively.