艺术与设计学院 视觉形象设计

DESIGN AGENCY | 设计机构

光来_light

VISUAL DESIGN | 视觉设计

光来_light / LiaoWei

DEMAND | 需求方

广东农工商职业技术学院_艺术与设计学院

DATE | 日期

2022.6

「 艺术与设计学院 视觉形象设计 」

艺术与设计学院成立于2011年9月,学院围绕粤港澳大湾区建设、国家乡村振兴战略和“美丽广东”建设，面向广东省数字创意战略性新兴产业集群,聚焦文化创意产业和设计服务业进行专业(群)改革。学院积极探索现代职业教育改革,形成多元办学格局。依托国家农业部广东省农垦集团公司,成立乡村振兴文化创意产业学院，率先进行校企共育乡村振兴文化创意实战型人才的培养!

视觉形象于2022.6月完成更新，整体去繁就简，从人文感更变为现代简约感。将旧元素的英文首字图形保留，增加新概念“连接”。以“连接”概念出发将艺术与设计的英文首字链接设计，线条以几何感的形式演变，让标志呈现出简约且现代的气质。再将原先的旧元素提炼为辅助图形，延续至形象视觉运用。

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The School of Art and Design was established in September 2011. The college focuses on the construction of the Guangdong Hong Kong Macao Greater Bay Area, the National Rural Revitalization Strategy, and the construction of "Beautiful Guangdong", targeting the digital creative strategic emerging industry cluster in Guangdong Province, and focusing on professional (group) reforms in the cultural and creative industry and design service industry. The college actively explores the reform of modern vocational education and forms a diversified educational pattern. Relying on the Guangdong Provincial Agricultural Reclamation Group Company of the Ministry of Agriculture of the People's Republic of China, the Rural Revitalization Cultural and Creative Industry College has been established, taking the lead in cultivating practical talents for rural revitalization cultural and creative development through joint education between schools and enterprises!