酥味礼｜中式糕点的文化升级

品 牌：酥味礼

所在地：山东·济宁

设计方：橙南品牌设计

已商用，请勿随意转载

酥味礼-新派国民点心进军品牌。

本次品牌升级视觉从4大方面全方位改造

标志设计/ip形象/物料设计/空间设计。

将品牌对外输出视觉进行全新升级

将中国传统风格文化意义在当前时代背景下演绎

在中国当代文化充分理解的基础上的当代设计

将新中式烘焙还原糕点零食化，延伸食用场景，融入健康低糖概念。

在视觉上卖点可视化，让消费者食用更放心品牌差异化部分，

将礼仪之邦/好客山东的形象融入品牌，塑造更强的好客好礼概念

Crispy taste gift - new national Dim sum enters the brand. This brand upgrade has undergone comprehensive visual transformation from four aspectsLogo design/IP image/material design/space design. Upgrade the brand's visual output to the outside worldInterpreting the cultural significance of traditional Chinese style in the current era contextContemporary Design Based on a Full Understanding of Contemporary Chinese CultureTransforming the new Chinese style baking into pastry snacks, extending the consumption scene and incorporating the concept of healthy and low sugar.Visualize the selling points visually, making consumers feel more at ease when consumingBrand differentiation, integrating the image of the Land of Rites/Hospitality Shandong into the brand, shaping a stronger concept of hospitality and courtesy