冬虫夏草菌粉包装 | 华东医药 X 弗弗德

项目 | 冬虫夏草菌粉

代理 | 弗弗德

执行 | YANG SHI LEO

采用中国传统松鹤益寿图概念, 选取仙鹤、梅花鹿、松柏、竹子等象征健康长寿的元素，穿插西藏白塔、虫草等元素；仙鹤口衔虫草与梅花鹿回首对望，构图形式来源传统文化哲思：天对地 对称概念；外圈用传统窗格形式，体现圆融贯通，吉祥之意。

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CLIENT: 华东医药

AGENCY: FUFUDE

ILLUSTRATOR: YANG SHI LEO

Using the traditional Chinese concept of pine crane longevity map, the elements symbolizing health and longevity such as crane, sika deer, pine and cypress, bamboo are selected, interspersed with elements such as Tibetan white pagoda and cordyceps. Crane mouth cordyceps and sika deer look back at each other, the composition form comes from traditional cultural philosophy: the concept of symmetry between heaven and earth; The outer ring is in the form of traditional panes, reflecting the sense of harmony and auspiciousness.