清冶-抹茶饮料全案设计/包装设计/物料设计/VI设计

项目名称丨清冶/抹茶植物饮料

项目地址丨上海

项目时间丨2023-8-1

设计团队丨ONEUIN万有引力品牌设计

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品牌指导BRAND GUIDANCE：大强

品牌设计BRAND DESIGN：大强&九九&丽娟

三维设计3D DESIGN：闲鱼

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服务内容丨品牌梳理 | 品牌VI识别丨IP设计丨品牌物料 | 包装设计

清冶，诞生于2023年，是一个美味与健康并存的潮流抹茶类品牌。我们尊崇自然的力量，并结合现代科学技术，探索和创研抹茶的无限可能。致力于为每位用户带来一份独特且便捷的味觉和健康之旅。清冶的抹茶采自北纬27°、海拔1400米的山间高原，通过500多道检测，原料均符合严格的欧盟标准。清冶抹茶每一滴都代表着纯净和品质。清冶是对自然的敬仰，也是一种生活态度。

Qingye, born in 2023, is a trendy and healthy brand of matcha tea. We respect the power of nature and combine it with modern science and technology to explore and innovate the infinite possibilities of matcha. Committed to providing each user with a unique and convenient taste and health journey. Qingye's matcha is sourced from the mountainous plateau at 27 ° N and an altitude of 1400 meters. It has undergone over 500 tests and all raw materials meet strict EU standards. Every drop of Qingye Mocha represents purity and quality. Qingye is a reverence for nature and an attitude towards life.