龍小廚现包饺子餐饮 X 自然符号设计

饺子是中国传统美食，距今已有一千八百多年的历史。煮、煎、蒸、炸、烙等等吃法方便快捷。龍小厨為消费者解決想吃點好的但又不想吃速凍食品的需求痛点，主打的就是手工现包。手工現做的味道和情感，是速凍食品沒法比較的。龍小厨现包现卖不隔夜、纯正手工现包等特点是其核心卖点。视觉上创作出一个卡通IP的龙小厨，在品牌名称和视觉IP符号上让消费者一看到就能联系在一起，一个会功夫且会和面的小龙人，身后背着擀面杖，也是体现出品牌对于产品的高要求和高标准的匠心表达。

Dumplings are traditional Chinese cuisine with a history of over 1800 years. Cooking, frying, steaming, frying, roasting, and other eating methods are convenient and fast. Little Dragon chef solves the pain points for consumers who want to eat something good but don't want to eat frozen food, and its main focus is on hand made instant packaging. The taste and emotion of handmade frozen food cannot be compared. The core selling points of Little Dragon chef are its current packaging, which is not sold overnight, and pure handmade packaging. Visually creating a cartoon IP dragon chef, the brand name and visual IP symbol allow consumers to connect at a glance. A dragon person who knows kung fu and noodles, carrying a rolling pin behind him, also reflects the brand's high requirements for products and high standards of craftsmanship expression.

设计团队：深圳自然符号品牌设计

餐饮客户：香港龙小厨餐饮有限公司